Instagram is a smartphone app which allows users to immediately take and/or upload photos and edit them quickly using a unique set of filters and a branded tilt-shift function (3-D effect) that makes them stand out from other apps. It’s taken off in popularity quicker than any other mobile application and is most likely the reason why the person in line with you at Starbuck’s has snapped a picture from the bakery case for no apparent reason. Instagram is addictive , and has an entire population of iPhone and Android users hooked. And where the public goes you should follow.
If you’re the owner of your business and/or the person responsible for advertising and marketing on social media, you must be privy to the 6 reasons Instagram is the best choice for your business:
1. Instagram is Instantaneous
There is no waiting around until you are back at your office or home to fully utilize Instagram for brand building. By using an iPhone or Android to take the photo, editit, upload, post a comment (remember to include #hashtag keywords), and share from your brand’s profile within moments.
2. No Duplicate Accounts Needed
As opposed to Facebook and Google+ where you’re required to set up a lengthy personal profile prior to being able to make a brand profile however, you can jump cheap likes for instagram right in as a brand on Instagram without any consequence. It’s fairly simple to setup process.
3. Everyone Has an Inner-Photographer
Many business proprietors aren’t sure in regards to using social networks to grow their customer base for the majority of them because they do not have the ability to communicate or are able to sharpen their creativity for content marketing. But everyone likes taking photos and let’s face it – virtually everyone has a knack behind the camera. Even though darkroom results can prove otherwise, the ease and ease of editing that is guaranteed by Instagram could make you The Herb Ritts of your marketing content for your products and services.
4. It Makes Your Brand Look Interesting
The best part about using Instagram to showcase your products or services. Instagram filters can make office equipment providers, garbage removal companies and even online marketers look stylish. Utilize Instagram to showcase your product/service and even your company’s culture by taking candid office moments. Instagram albums add personality to brands in a way is something that no other sharing network has achieved so far.
5. Create a Location Page for Your Business
Google Places and the new Google+ Local Pages for local businesses have proven the importance for having an actual address that is linked to your company’s web presence. Instagram’s integration with Foursquare’s Foursquare location database allows you to geotag the location the photo took from (i.e. your place of business) which allows it be added to the page for location on Instagram. If Instagram users are browsing images that are based on their location and they see a product of yours which is popular with them within the area of their residence, you could have a new customer. If a location is not included, you can include your company in the Foursquare or Instagram database.
6. It’s Easier to get Followers
Since you aren’t able to post hyperlinks on Instagram and the general public won’t feel like they are being bombarded by spam when they follow your brand account. If you often post pictures that are interesting and highlight your products or services on Instagram people tend to be following you more than any other Social Network. It is much easier for you to establish brand recognition with a bigger following. Because Instagram has the ability to link to social media accounts like Facebook and Twitter pages, it helps the growth of those networks for you as well. The same rules of social media marketing are in place engage and interact with (comment or “like”) and follow your clients first. On Instagram, they actually follow back.
Although it’s not able to provide the kind of linking possibilities that online marketers are fascinated with, Instagram is the easiest and fun social sharing network out there and it’s a powerful tool to build your business branding identity and gaining brand recognition with your customers on the internet.